Client Spotlight: NASE President & CEO Keith Hall Authors New Book, Hire Your Kid

School's out: Nation’s leading voice for the self-employed shows small business owner parents how to put their kids to work this summer and save $5,000+ a year doing it.

Hire Your Kid by NASE President and CEO, Keith Hall

School's out for summer — and across the country, parents who run their own businesses are asking the same two questions: How do I keep the kids busy? And how do I teach them the value of hard work? Longtime LUNA+EISENLA client Keith Hall has written the answer to both — one that also happens to put more than $5,000 a year back into the family business.

At LUNA+EISENLA, few things are more rewarding than helping a longtime client bring a big idea into the world. This year, that idea belongs to Keith Hall — Certified Public Accountant, President & CEO of the National Association for the Self-Employed (NASE), and one of the nation's most trusted authorities on small business taxation — with the release of his new book, Hire Your Kid: The Sole Proprietor's Guide to Creating a New Job.

Drawing on more than four decades of tax and accounting experience, Hall walks readers through a strategy that has been permitted under the tax code for years yet remains widely underutilized by America's smallest businesses: sole proprietors who file a Schedule C return can legally employ their own children, convert everyday personal expenses into legitimate business deductions, and save more than $5,000 annually in federal taxes for every child on the payroll.

Hire Your Kidis intentionally built as a practical guide, not a technical tax manual. Hall shows readers how to create age-appropriate roles for children ages 8 to 18 — from sorting mail to managing a business's social media — document the work, handle payroll and compliance under IRS and Department of Labor guidelines, and then put the savings to work funding a child's future through vehicles like a Roth IRA or college savings account.

Tested at His Own Kitchen Table

This isn't theory. Hall has used the strategy with all three of his own children — and wrote the book to make those tools accessible and practical for every entrepreneur. That credibility is reflected in the early praise the book has earned from leaders across the small business ecosystem, including the CEO of the National Association of Women Business Owners, the President & CEO of the Small Business & Entrepreneurship Council, the Executive Director of the Small Business Roundtable, and executives at Gusto and Merrill Lynch.

The timing couldn't be better. American teens are facing what projections from outplacement firm Challenger, Gray & Christmas suggest will be the weakest summer hiring season since federal record-keeping began in 1948, as the retail and restaurant roles that once defined a first job grow harder to come by. For the children of the self-employed, Hall's playbook offers a better alternative: this summer, the best first job may be right at the kitchen table. A season spent sorting inventory, organizing files, or running the family business's social media isn't just a lesson in responsibility and hard work — done Hall's way, it's a fully documented, IRS-compliant position that pays dividends for parent and child alike. It's little wonder national outlets from the Associated Press to MarketWatch have turned to Hall's guidance this year.

Why This One Matters to Us

Supporting this launch sits close to the heart of the our story. Securing tax equity for America's smallest businesses is one of the milestones we're proudest of — and Hire Your Kid carries that same mission forward, one family business at a time: keeping more hard-earned dollars with the entrepreneurs who earned them, and raising a next generation that learns the value of hard work — one summer at a time.

Get the Book

Hire Your Kid is available now in print and digital formats.

→Order your copy at HireYourKid.com

Members of the media interested in speaking with Keith Hall about Hire Your Kid, tax reform or other small business issues can contact Kristofer Eisenla.