A NEW ERA OF SERVICES: New AI Workflow & Digital Impact Tools
RooneAI Customizable Communications Platform, Morning Update Newsletter Builder, & Trigger-Based Social & Digital Advertising
We’re expanding our digital design and AI-driven capabilities while elevating our online targeting tools. By blending traditional media strategy with emerging technologies, we help organizations amplify across a rapidly shifting communications frontier.
Below are three new AI-fueled tools our team has been quietly building over the last few months.
RooneAI — A Fully Customizable Communications Platform Built with You
RooneAI isn’t software you simply log into—it’s communications infrastructure we build with you. Named for legendary ABC executive Roone Arledge, who transformed how audiences experience news and television, RooneAI is an end-to-end system designed to help organizations scale their communications without adding staff.
Media Monitoring: RooneAI integrates keyword media monitoring, real-time alerts, competitor tracking, and stakeholder signal detection—translating insights within minutes into issue-specific, position-aligned talking points and media briefs for your team, leadership, and stakeholders.
Content Creation: From there, it creates content and distributes it through your existing communications and marketing channels. From thought leadership pieces to reporter pitches, blog posts and coalition emails, RooneAI automates content production in minutes that normally would take days to create.
Metrics: Real-time performance metrics then show what’s landing, what’s engaging, and what’s driving impact—continuously refining your strategy over time.
Morning Update Builder — Newsletter Automation
Webhook-triggered workflow that pulls curated stories from Airtable, scrapes each source, applies section-specific Claude prompting, assembles full HTML, and pushes a publication-ready draft to WordPress.
The Result? A complete newsletter draft on demand with a single trigger.
Personalized Trigger-Based Social Media & Digital Advertising
Our new, personalized trigger-based social media and digital advertising tool accomplishes what most communications efforts are currently missing - they tap into digital platforms like Facebook, Instagram, TikTok, Snapchat, Youtube, and Reddit to not just run ads, but to build community.
Digital platforms now offer a powerful way to send personalized messages to your target audience, if you know how to use them. With AI-powered tools and advanced targeting and tracking capabilities, we can now personalize advertising to:
Deliver messages that reflect local issues, personal values, and real-time concerns.
Drive the narrative by showing up where conversations are happening — directly in social feeds.
When you layer a personalized trigger-based digital strategy into your membership, fundraising, persuasion, activation and turnout mix, audiences become much more deeply engaged.
Reach out for more information or a demonstration, we’d love the opportunity to show them off to you!