SmartPowered Brief

Intelligence. Strategy. Execution.

Brad Luna & Kristofer Eisenla
LUNA+EISENLA

The communications landscape is being rebuilt — again.

Cable news reshaped it. Social media rewired it. Now AI and digital distribution are rewriting the rules. The organizations that win won't simply communicate more; they'll build the systems to shape public conversation at scale.

As we wrote in last month’s Small Business Month magazine national cover story: "Adopting AI is like hiring a plumber. You don't want someone banging on pipes — you want someone who understands the system."

We're taking our own advice, expanding our digital, AI, and targeting capabilities to meet a fast-moving environment. We are building upon our SmartPowered approach — the lens for everything in this brief and our new blog.

→ Read more on the SmartPowered approach

L+E ON THE COVER

NATIONAL SMALL BUSINESS MAGAZINE FEATURES LUNA+EISENLA CO-FOUNDERS

In May during small business month, USA Today and MediaPlanet launched a national campaign in USA Today newspapers nationwide included insights from LUNA+EISENLA co-founders, Brad Luna and Kristofer Eisenla, along with other prominent entrepreneurs, business leaders, industry experts, and organizations dedicated to empowering small businesses.

In addition to being featured in a guest article they bylined for Small Business Month magazine which explores the tools, strategies, and innovations necessary for businesses in today’s disruptive AI environment, Brad and Kristofer were quoted on the magazine’s cover.

If you didn’t catch our feature in USA Today and MediaPlanet’s Small Business Month magazine in May, you can still read the full edition online.

→ Access a complimentary copy of the magazine here.

L+E Helping Small Businesses Navigate AI

Three Principles to Lead in the AI Era

Co-founders Brad Luna and Kristofer Eisenla make a bold case in Inc.: small firms are structurally better built for flexibility than large ones — and those willing to question long-held assumptions are poised to lead the next transformative chapter.

→ Read Brad and Kristofer’s full article in Inc.

A NEW ERA OF SERVICES

AI Workflow & Digital Impact Tools

We're expanding our AI and digital capabilities to help organizations amplify across a fast-shifting communications landscape.

Three tools our team has been quietly building — reach out for a demo anytime.

Roone — Communications Infrastructure Built With You. Not software you log into; infrastructure we build with you. Named for legendary ABC executive Roone Arledge, it pairs real-time media monitoring that converts into position-aligned talking points within minutes, automated content across your existing channels, and live metrics that continuously sharpen strategy.

Morning Update Builder — Newsletter Automation. A complete, publication-ready newsletter draft on demand — from a single trigger. The workflow pulls curated stories, applies section-specific AI prompting, assembles the HTML, and pushes a formatted draft straight to WordPress.

Personalized, Trigger-Based Social & Digital Advertising — Most digital efforts run ads. Ours build community. AI-powered targeting across Facebook, Instagram, TikTok, Snapchat, YouTube and Reddit delivers messages tied to local issues, personal values, and real-time concerns — right in the feeds where conversations are already happening.

→ Take a deeper dive on the three new tools our team is implementing and utilizing

CLIENT SPOTLIGHT

On 10th Anniversary, Healthsperien Undergoes Rebrand and Unveils New CRM-Integrated Website Design

We led a full rebrand for Healthsperien, a nationally recognized health care policy and consulting firm — new logo, new identity, and a fully functional, CRM-integrated website built to support product sales.

→ Have a look at the new site

2025 BY THE NUMBERS

1,000+ Client Media Placements

Last year we helped clients cut through the noise with aggressive strategy and a relentless media engine: 1,000+ media placements, 25 published op-eds, and one TIME100 "Most Influential People in the World" honoree. Here's to breaking more barriers in 2026.

→ Watch our 2025 highlights video

Our SmartPowered Brief is the start of an ongoing conversation about where communications is headed — and how to stay ahead of it. We've spent our careers building relationships across media, politics, and advocacy, and you're part of that network.

Glad to have you with us!

— Brad & Kristofer, Co-Founders, LUNA+EISENLA

Want to be part of the conversation? Let’s chat!

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