ASSOCIATION OF CORPORATE CITIZENSHIP PROFESSIONALS
// ISSUE ADVOCACY
The Association of Corporate Citizenship Professionals (ACCP) is the preeminent membership organization advancing the practice of corporate social impact and amplifying the voice of its practitioner network to elevate strategies that work and expand impact.
ENGAGEMENT
In alignment with the association’s five year strategic plan, our engagement was focused on building a public brand through the media that publicly advocated for the profession by influencing the existing audience of CSR practitioners and the senior corporate executives with responsibility for CSR functions within their organizations.
MEASURE OF SUCCESS
Transformed ACCP from near media obscurity into a recognized, trusted brand with consistent visibility. Today, ACCP is sought out by journalists as a leader in the corporate social impact space. In just two years, we delivered a 200% return on investment, outpacing competitors with more than 100 media placements and overwhelmingly positive coverage.
HOW WE HELPED
External Communications & Marketing Strategies & Guidance
Thought Leadership Development
Membership Retention & Promotion
Media Relations Management, Outreach & Messaging
Video Production
Social Media Digital Image Production
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